Analysts optimistic about the future of Windows® Phone 7
With Android and iOS making up almost 90 percent of the mobile operating systems market, Windows Phone 7 is lagging far behind its competitors. According to an estimate, around 36 billion apps are expected to be downloaded by mobile device users in 2012. Out of this, only 2 percent are likely to be on the Windows Phone 7 platform. Android and iOS will make up for almost 83 percent of the software downloads on mobile devices.
However, ABI Research analyst Lim Shiyang is optimistic about the future of Windows Phone 7. According to him, “Although Windows Phone lags behind RIM's BlackBerry and even Nokia's Symbian, we shouldn't ignore the fact that the two percent that we forecast for 2012 would be twice the share the platform achieved last year”. Shiyang believes that the delay in the global launch of Windows Phone Marketplace by Microsoft resulted in the loss of several potential customers.
According to another ABI Research analyst, Aapo Markkanen,Â "The arrival of the first Windows 8 tablets, as well as Windows Phone's upgrade to the Apollo iteration, should also give it a boost, since developers can reuse their code to launch on various screen sizes".