Fujitsu, the Japanese electronics giant, is expected to launch a range of Windows Phone-based smartphones at the Mobile World Congress in Barcelona this month. The smartphones, which will be showcased during the Mobile World Congress, will be made available to the consumers of Europe and North America later this year.
Fujitsu has been experiencing a tough competition from other smartphone makers in Europe. To increase its market share in this region, Fujitsu is bringing in high-end handsets as opposed to the budget-friendly phones released by other phone makers. Fujitsu will be incorporating various features, such as NFC chips, waterproof displays, and 12 MP cameras. All these features are not available in the handsets offered by other manufacturers.
Japanese devices are well-known for catering to a high-end user base with features, such as mobile TV, waterproofing, NFC payments, etc., but the differences between networks in Japan and anywhere else has made transitioning smartphones and tablets impractical. However, Fujitsu is launching its new range with global use in mind. “The Japanese market has been in a silo from a technology and design perspective, but Fujitsu is bringing out a global product,” said Fujitsu Europe mobile phone chief Robert Pryke, claiming that the handsets are equipped to be used all over the world.