IDC: Windows® Phone 7 to be the No.1 platform by 2015
In a recent report released by IDC, Windows Phone 7 is set to rapidly dominate the Smartphone Operating System (OS) market by 2015. By just ranking behind Android, Windows Phone 7 has achieved remarkable growth over the past year. The report also suggests that Smartphone OS such as Symbian will be phased out. There will also be a stiff competition between Android and iOS market which currently sits as the top contenders for Smartphone OS.
The report states that Windows Phone 7 will grow at a pace of 20.3 percent in the next four years. By 2015 iOS will have a market share of 16.9 percent and will jump to a market share of 43.8 percent. This means that Windows Phone 7 will have a cumulative growth rate of 82.3 percent over the next four years. The main reason for Windows Phone 7 success in the next four years has been cited as the diversification of Windows Phone 7 Marketplace.
According to IDC’s report, Windows Phone 7 platform will be based on a new program, codenamed Mango, which offers value-added services to users in terms of apps and other services. The report also predicts that by the time Nokia starts adapting Mango as the platform for its OS, Window Phone 7 will see more market dominance in terms of increased market access.
With more users shifting to Smartphones, the competition is said to become fierce, due to the diversification of services.
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