Marketing strategy and the deals associated with Windows® 7
It looks like Windows 7 is pulling back Microsoft to the basics. The new OS from Microsoft is truly resolved to bring about changes by making things a lot simpler and gets to let it stand apart with its remarkable everyday performance.It is quite committed and is leaving no stone unturned with its partners to sell thousands of PCs and copies of Windows 7. It has set high goals for itself. Microsoft is deploying a different strategy from the launch of Vista, which was highlighted by ambitious marketing, however the resulting outcome was a failure and even software and hardware makers were not ready to gamble with Vista.
In the meanwhile Windows 7 offers small changes to the Windows core from Vista, and tries to be more user-friendly to the consumer. The goal with the marketing of Windows 7 has been to leave the responsibility to the product to speak for itself. Another marketing strategy Microsoft had tried with Windows Vista the deployment of an outdoor human billboard.
It was a cold day when this promotion was revealed and it left quite a considerable amount of customers "in the cold".
It plans an even bigger launch and is hell-bent on getting the product in the view of as many people as possible. There is word for a massive advertising campaign to give more impetus to the product as Windows 7 is key for Microsoft in getting profits from Windows.
Microsoft is getting all busy for the launch events around the world, and the celebration will kickstart in Japan with Windows unit head Steven Sinofsky personally heralding the launch.