Windows® Phone Marketplace guidelines changed for app publishers
Spammers have always created troubles for app developers. In the past, they have showed their evil intentions for Android platform too by spreading malware apps. They also tried the same tactics on Windows Phone 7 platform. Initially, there were actions taken by Microsoft to protect the Marketplace, but the spammers always look for different ways to attack the apps. Once more, the spammers have blocked the Windows Phone 7 Marketplace by posting malicious apps. But this time, Microsoft is not in a mood to allow such acts. Therefore, Microsoft has formulated some rules in order to safeguard the Marketplace from spammers. Todd Brix, the senior director of Windows Marketplace, said that the apps must carry genuine content before they are uploaded on the server. Not only this, Microsoft has yet again set restrictions on the submission of apps. Now, the developers can only post 10 apps in a day on the Windows Phone Marketplace. Earlier, they were allowed to post 20 apps in a day.
Furthermore, the blog post revealed, “With effect from Friday 9/30, we are limiting the number of apps that can be published in a single day without prior agreement to 10. This means that not more than 10 apps by the same developer will be certified per day (down from 20). In addition, we will monitor the number of apps published – not just certified – in a given day and be more proactive in correcting instances where the 10 app limit is exceeded. This may include the unpublishing of apps and in extreme cases, temporary or permanent suspension of an offending developer’s Marketplace credentials.”
As per the new guidelines, unique apps would be published in separate categories. In case, an app is found to be published in the Marketplace repeatedly then that app will automatically get unpublished. At present, the Marketplace has got unusual parameters to check the authenticity of duplicate apps. It has been said that malicious apps will be marked as unsafe and would be shifted to an insecure category.
Sometimes, the spammers use similar template for their apps which can create problems for other app owners. And ultimately, the end user is unable to pick the genuine app from the Marketplace. In order to make things simpler for the end users, Microsoft has recommended the app developers to mark the apps with proper titles and meta descriptions. In this way, the users will not encounter difficulties in selecting apps for their devices.
By bringing this sort of change in the Windows Marketplace, there is a possibility for the users to obtain genuine and error-free apps for their Windows Phone device. Additionally, Microsoft is eagerly waiting to create a safer Marketplace, both for the developers and the end users in the near future.