Microsoft® finds a family in ‘Family Guy’ to promote its new Operating System Windows® 7
Software Giant, Microsoft has teamed up with the creator of the popular animated television series '
Family Guy' Seth MacFarlane to produce a 30-minute show on Windows 7.
Microsoft seems to be innovating and re-inventing new ways to publicize its new operating system, Windows 7. This time, taking an inspiration from the success of a television variety show hosted by Milton Berlie in the 1950s; it will be teaming up with 'Family Guy' creator Seth MacFarlane to produce and sponsor a show on Fox Network. While the inspiration was based from Texas Star Theater and its success, the show to be aired by Fox will be a 30-minute program scheduled to be aired in November.
The deal has been sealed between the two parties and Fox will air the show without any commercial breaks. The show promises to stress on the features of the uniquely branded Windows 7 programming with seamless blending with the show's content. MacFarlane has also roped Alex Borstein, his 'Family Guy' co-star, and the show will include witty references to Windows in jokes, songs and cartoons. The show title has been worked up and is called "Family Guy Presents: Seth & Alex's Almost Live Comedy Show."
It is not certain how much Microsoft would be paying for the privilege. However, if a report from Fast Company last year is to be believed, than a 30-second spot on 'Family Guy' comes at a cost of $ 200,000. And, Microsoft is taking a whole 30-minute show. There will be some spending from the part of Microsoft from this publicity stunt.