To create channels of growth for Windows Phone in the smartphone industry, Microsoft is using its control over pricing tactically to ramp up consumer adoption of its mobile operating system. The software giant is roping in young app developers and startups to create applications (apps) for its Windows Marketplace – the app store for its Windows Phone 7 mobile operating system.
According to Microsoft, this effort will benefit both as Microsoft will get some very unique apps for its Windows Phone 7 platform and the strartups and developers will get a platform and assistance from Microsoft for the next 60 days. In addition, Microsoft will also provide marketing support in the form of print and digital promotion once the apps are ready and functional. In addition to this support, Microsoft has eagerly paid money to developers. The amount paid to developers range anywhere from U.S. $60,000 to U.S. $600,000.
The apps at Windows Marketplace are gradually increasing by the day. Presently there are more than 80,000 apps are available in the Windows Marketplace.