Microsoft has signed a deal with the Kuwait-based Zain Group to bring Windows Phone devices to the MENA (Middle East and North Africa) region. The deal was inked during the recently concluded Mobile World Congress in Barcelona.
Together both these companies will target businesses and consumers across the Telco's mobile operations in Bahrain, Iraq, Jordan, Kuwait, Saudi Arabia, Sudan, and South Sudan with Windows Phone handsets, when the Windows Phone software and handsets from select manufacturers will be launched later this year.
In addition, it is anticipated that the joint venture will encourage the development of an applications ecosystem within Zain's mobile network, facilitating developers to create and publish applications for the Windows Marketplace.
The CEO of Zain Group, Bin Salamah, said: “The smartphone has become a necessary item in today's society, and this agreement with Microsoft, one of the world's leading technology companies, is just the beginning of yet another example of Zain delivering on its brand promise to achieve our vision of 'A Wonderful World'. We have the utmost confidence in the capabilities of Windows smartphone technology and believe such an appealing offering will further attract, empower and enhance the lifestyles of our customers.”
Click here to read the official press release from Zain Group, and know more about this partnership.