Microsoft releases new Smoked by Windows Phone ads
Microsoft has re-launched its Smoked by Windows Phone campaign with new advertisements. The marketing campaign is aimed at promoting mobiles with the Windows Phone 7 operating system.
However, this time around, Smoked by Windows Phone takes a different approach.
According to Microsoft’s official Ben Rudolph:
[quote]This time, rather than challenge people at Microsoft Stores (or on the CES show floor), we hit the streets of Seattle, asking real smartphone users to complete common tasks like taking photos and posting them to Facebook, finding awesome places to eat, or connecting with someone on a social network.[/quote]
Earlier in March this year, the campaign received some bad publicity when a winner was denied his prize of a PC worth $1,000. To sort out things, Microsoft issued an apology and the prize was given to the contest winner, Sahas Katta.
As part of the contest, participants have to perform specific tasks on their mobiles. Those who are able to do them faster as compared to a Windows Phone, win the challenge.
News ads of the Smoked by Windows Phone campaign will be released by Microsoft over the next few months through various online channels. With the Windows Phone 7.8 update and Windows Phone 8 scheduled to be launched in the near future, Microsoft is going all out to promote its mobile OS.