The UK version of ‘Smoked by Windows’ campaign has hit the streets of London. Microsoft has named this campaign as ‘Dare to Live’. In this campaign, users of other smartphones are challenged to compete against the Windows Phone 7 mobile OS-powered latest Nokia Lumia 900 to win a cash prize of £20 and a chance to replace their existing smartphones with a Windows Phone 7-based handset.
If the participant taking this challenge loses, he is required to take on a dare challenge offered by the Windows Phone team, like tightrope walking. In addition to this, losers also receive a ‘DARED’ Windows Phone shirt. Microsoft has collaborated with O2 and Phones 4u to offer some excellent schemes that include trading the existing smartphone of a user for up to £100 cashback!
The ‘Dare to Live’ campaign begin on 21 April from London. The Windows Phone team will cover 10 more cities over the next 11 weeks. The cities on agenda are Edinburgh, Glasgow, Newcastle, Sheffield, Birmingham, Manchester, Cardiff, Bristol, and lastly on 7 July, Liverpool.
If you are in the UK and want to participate in the challenge, click here for the full list of event dates and location details.