Microsoft is keen to reduce the time taken by it to approve and publish the apps that are designed by developers for Windows Phones. Microsoft did not anticipate that it would be getting such a huge response from the app developers, so it took time for the software giant to clear the apps for getting a place in the Windows Marketplace.
The number of apps available in Windows Marketplace has reached more than 80,000, a jump of 60% in about three months. During this period, Microsoft nearly doubled the number of stores around the world to 54. It was due to these two factors that the backend systems of Microsoft bogged down. According to the blog post, there is a long-term and short-term plan in place to turn things around.
The long-term plan is to introduce a more robust and scalable version of Windows Marketplace that will address existing problems and pave way for the rapid growth that Microsoft is expecting in the coming years. However, this new version of Windows Marketplace is expected to complete by late summer. Until then, the developers will have to wait.