The largest smartphone maker, Samsung, is planning to dig its tentacles deeper into the smartphone market by launching handsets based on Microsoft’s upcoming mobile operating system - Windows Phone 8 ‘Apollo’. The new device is anticipated to hit the market in the second half of this year. This means that Samsung will no longer launch any new phone based on Windows Phone 7.5 platform.
Samsung is eagerly waiting for the official release of Windows Phone 8 ‘Apollo’ mobile operating system. There have been reports that Samsung is planning to launch three smartphone models this year. If these phone are being developed keeping in mind the Windows Phone 8 ‘Apollo’ platform then the users have to wait till the end of this year. Some reports even indicate that one of these three smartphones might be based on Windows Phone 7.5 platform.
However, industry experts believe that Samsung is not planning to launch any Windows Phone 7 or Windows Phone 7.5-based handset now because the next generation of devices that are being developed are high-end devices and these smartphones will not stand to gain any benefit from the current version of the Microsoft operating system.
This was to some extent even validated by the statement of Samsung’s head of product management, Matt Brum, who said, “[Windows Phone 8] is coming at the end of the year, and will increase the capability of the platform, and Samsung is looking to optimize its devices on that.”