Windows® 7 betters the mark of Windows® Vista®
Microsoft is riding high on the success of Windows 7 after Vista was poorly received by enterprises.
Windows 7 so far has been doing a lot better than Vista and is quickly commanding a good share in the computer market. Early reports revealed that the retail box sales of Windows 7 were up by a whopping 234% in comparison to sales of Vista at the same given point of time. A fresh report has now been disclosed by Net Applications that shows that the new Windows 7 has significantly enhanced its share of the overall PC market since its release.
The migration rate among users is much more than the adoption rate of Vista over the same period. Windows 7 has grown 84% in market share when it took Vista nearly about six months to to generate 4 % of the OS market when it was launched. Windows operating systems of all designs own 92.5% of the OS market, a little less than 93.06% that it owned in August 2009. Linux has a hold of 0.96% of the OS market with Mac owning 5.27%.
The software giant is continuously promoting the new operating system with discounts and promotional schemes and partnering up with retailers like Best Buy. It is also trying to make upgrades from operating systems like XP to Windows 7 a lot more simplified because there is no provision for a direct upgrade path between the two operating systems.
Microsoft has claimed that sales of Windows 7 will be attached to the sales of PCs moving ahead, which have plummeted due to the poor economy. All is well; however, PC sales are currently growing with a 95% increase in the weeks before and after Windows 7 was released. This is an area where Vista holds an edge over Windows 7. PC sales soared to 170% after the Vista was released.Microsoft’s marketing investment to support its Windows 7 operating system looks like it has paid off.
Another development is Microsoft’s “Buzz”. It is actually purely a measure to figure out if people have listened to positive or negative statements about the brand, it soared from 5.2 on 9 October to 23.7 in a month. The campaign, featuring a caption “I’m a PC and Windows 7 was my idea”, was released on 22 October. However nothing is still too sure and uncertainty looms large. This resulted with the Buzz rating rose to 10.5, just the day before launch. Microsoft is upbeat to establish Windows 7 as the best thing from its scheme of things before Google launches its operating system Chrome.