Microsoft® Windows® 7: Moving beyond Windows® Vista
Microsoft is trying to make a much different first impression with the formal launch of Windows 7 on October 22, than it did with Vista, its oft-maligned predecessor.
In order to ramp up the hype around the new operating system, Microsoft has turned to social media, offering Twitter users an opportunity to win free pizza, candy, and other prizes in the weeks prior to the operating system's formal launch.
"Throughout the next 7 weeks, ms windows will be giving away prizes all based on the number 7 (for Windows 7," wrote Brandon LeBlanc, Microsoft in-house Windows blogger, in a post on Friday.
LeBlanc said that Microsoft handed seven "piping hot" pizzas to seven Twitter followers, and will continue with the offerings up until Windows 7 release date. Microsoft's Twitter team also doled out free candy, with Twitter users "Kyaizen", "dolls123", and "sheil1" appearing to be among the lucky winners.
The social media campaign comes after Vista, Windows 7 direct predecessor, became unpopular with several complaints including intrusive security measures, incompatibility with older software, and heavy horsepower requirements.
You will have to shell out $199 for the full version of Windows 7 Home Premium, with an upgrade from Vista or XP priced at $119. The cost of the full version of Windows 7 Professional is $299, with upgrades going for $199. Windows 7 Ultimate comes with a price tag of $319, with the upgrade version at $219.