Microsoft has allowed its consumers to try an app before actually purchasing it from its apps and games store - Windows Marketplace. The market supports one-time credit card purchases, operator billing, and advertising-funded applications.
Microsoft has also enabled the developers of games and apps to cross-promote their applications through deep linking. The content partners of Microsoft who design apps and games for Microsoft Windows Marketplace are reputed names like the Associated Press, EA Mobile, Fandango, Foursquare, Glu Mobile, Hudson Entertainment, Match.com, Namco Networks America, Pandora Media, Shazam Entertainment, and Sling Media.
The 'try before you buy' option is only available on Windows Marketplace. No other app providing store, such as Apple App Store and Google Play, offers this option. This is a welcome piece of news for users of Windows Phone as this will save them from wasting their money on something they do not like.
Almost every app available on Windows Marketplace has a trial version allowing consumers to try it before buying it. This gives the user an accurate idea of whether they will enjoy or benefit from the app before committing to a purchase.
Click here to know how one can get apps from the Windows Marketplace.