According to the report of ABI Research, 720 million apps will be downloaded from the Windows Phone 7 Marketplace in 2012. This figure of 720 million amounts to 2% of the 36 billion mobile apps downloaded this year.
“Although Windows Phone lags behind RIM’s BlackBerry and even Nokia’s Symbian, we shouldn’t ignore the fact that the 2% that we forecast for 2012 would be twice the share the platform achieved last year. Microsoft is gaining momentum, but its starting point is frustratingly low. Contrary to popular belief, this is not really a chicken-and-egg problem of low device sales holding back the app business and the slow app business holding back the device sales. It’s more complicated than that,” says research associate Lim Shiyang.
The four factors that are undermining the growth of Windows Phone apps are as following:
The Windows Phone-based device has a very less market share.
The global roll-out of Windows Marketplace has taken a long time. This has limited the number of potential customers.
Microsoft has been slow to enable in-app purchasing, which means most of the quality apps remain behind an upfront payment wall.
The Fourth and last factor
Unlike Android and iOS, there have been no tablets built on the Windows Phone 7 platform yet. Developments on any of these fronts only can have a positive impact.
Read the complete report of ABI Research’s study titled ‘Mobile Applications Market Data’, which provides an insight into the fast-growing mobile applications market.